On your deathbed...

Do you want to look back with pride or regret?

A harsh question to reveal a harsh reality.

We want to encourage absolutely everyone to create and push out whatever resonates with them, building a community of people who don't leave anything in their head. If you think it's cool, it's cool. Create everything. Literally don't die with ideas. 

Starting this brand is our attempt bring color where it shouldn't be, hence why we resonate with graffiti. For example, our advertising isn't meant to force a product on you. They're mini stories that bring creativity to a corporate space. 

Remember you can create something with the purpose that you think it's cool, and share it; you never know what it can spark in someone, or who it may reach. 

OUR PATH

Sophomore year in high school, I (Theo) took a graphic design class taught by Mr. Prasa, who sparked my love for design. My friends thought my work was cool and they said. "you should put these on shirts and sell them". 

Instantly I was hooked.

 

I started out hand printing my shirts. It was trial and error, but eventually we made a few:

 

They were rough, but looking back it honestly adds to it. The raw beginning of something will certainly have mistakes. Taking the positive feedback into consideration, we decided to up the production and went to a local manufacturer. I went back and created something new:

I worked at the place where I got them done, so I helped out and made a few myself:

They sold well, so we decided to repeat the process and release something new:

This was all mostly just for fun, and was a lot of trial and error. I learned the hard truth of business, where you really have to watch who you work with. PEOPLE WILL TAKE ADVANTAGE OF YOU IF YOU LET THEM. Stand up for yourself. Do your own research. Know your facts. I lost a lot of money from being taken advantage of in the space.

Learned the hard way. Persevered. Now we're here. If you're reading this now, this is just the beginning. We don't stop. You won't stop. I know that because you read this all the way through. 

We can become something bigger than ourselves. 

Don't die with ideas.